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CoinTime Boosts Google Ads Conversions By +70.34%

Learn how we significantly improved the performance for a US-based Bitcoin ATM company.

Cointime ATM

CoinTime Boosts Google Ads Conversions By +70.34%

CoinTime, a cryptocurrency company, offers accessible Bitcoin ATM services. This case study outlines how their Google Ads strategy was significantly optimized to increase conversion and revenue metrics.

+70.34%

Growth in Google Ads conversion volume

+24.75%

Growth in net revenue from Google Ads

Our Approach

 

  1. Keyword Optimization: We transitioned from a broad match to exact and phrase match to increase the quality of ad clicks.
  2. Ad Restructuring: CoinTime’s ads were revised to better position the brand against competitors. Key differences were highlighted, e.g., “Bitcoin ATM with Lower Fees | Compare Before You Buy.”
  3. Responsive Ads Optimization: The number of ad headlines and descriptions was reduced, and certain combinations were pinned to control the messages presented to potential customers.
  4. New Keywords Addition: We added Bitcoin ATM related keywords with high intent, such as “[crypto atm]”, “[bitcoin atm near me open now]”, and “[nearest bitcoin atm]”.
  5. Comparison Landing Page: A landing page featuring a comparative table and 5-star customer reviews was developed to showcase Coin Time’s extensive ATM network.
  6. GA4 Account Setup: A GA4 account was set up for improved tracking and analytics.

Performance Results

Performance results in October 2021 compared to October 2022

  • Ad Relevancy: Improved ad relevancy due to keyword optimization and ad restructuring led to a 25% increase in Click-through Rate (CTR).
  • Click Quality: An increase in quality of clicks, as a result of shifting to exact and phrase match keywords, led to a 30% decrease in Cost per Conversion.
  • Competitive Positioning: Enhanced competitive positioning due to strategic ad messaging provided CoinTime with a unique market stand.
  • Conversion: Successful deployment of a comparative landing page led to a 30% increase in conversions for competitor brand names.
  • Tracking and Analytics: With the new GA4 account setup, we achieved better tracking and data analysis capabilities, guiding further optimization strategies.