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T&H Consult Boosts Google Ads Conversions By +30.15%

Discover how T&H consulting used Google Ads campaigns to improve the quality of their leads and grow their business.

T and H Consulting

T&H Consulting Increases Google Ads Conversions By +30.15%

T&H Consulting, a leading consulting firm, specializes in offering practical solutions for businesses and individuals, focusing on areas like blockchain investigations, dispute resolution, and evidence preparation. 

+30.15%

Growth in Google Ads conversion volume

-20.75%

Decrease in cost per lead

Our Approach

  1. Conversion Actions Audit: We audited the conversion actions set up in the account and fixed issues with misfiring events.
  2. Call Tracking Setup: To better monitor lead generation, we set up call tracking.
  3. Keyword Optimization: The account primarily used broad match keywords, which resulted in poor search term quality. We updated the keywords to phrase match and exact match.
  4. Negative Keywords: Underperforming keywords were paused and irrelevant keywords were added to negative keyword lists.
  5. Campaign Settings Review: We reviewed all the settings for each campaign, made updates to targeting on the display campaigns, and excluded low-performing traffic sources such as apps and game categories.
  6. Integration with Pipedrive: We integrated Google Ads with Pipedrive to better assess the quality of the leads.
  7. Budget and Bidding Strategy: We addressed budget concerns and optimized the bidding strategy for cost efficiency.
  8. Expanded Reach: We added new keywords and ad groups, and tested new campaign types such as DSA to expand the campaign’s reach.
  9. Landing Page Optimization: We drafted wireframes for a new landing page to boost campaign performance.
  10. Performance Reporting: We created reports using Looker to better analyze the performance of the campaigns.
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Performance Results

Performance results in April 2023 - June 2023 compared to April 2022 - June 2022.

  • Conversion Tracking: Enhanced conversion tracking led to a more accurate and reliable measurement of campaign effectiveness, improving ROI by 30%.
  • Quality Traffic: The switch from broad match to phrase and exact match keywords along with the application of negative keywords improved traffic quality, leading to a 35% increase in CTR.
  • Effective Campaigns: The revision of campaign settings and introduction of new campaign types resulted in more targeted, effective campaigns, decreasing the Cost per Conversion by 20%.
  • Lead Quality: The integration with Pipedrive allowed for better lead quality assessment, resulting in a 25% improvement in qualified leads.
  • Budget Efficiency: Optimized budget and bidding strategies resulted in a more efficient use of the marketing budget, with a 15% decrease in Cost per Click (CPC).
  • Increased Engagement: The newly optimized landing page resulted in a 50% increase in page engagement.
  • Performance Insight: The Looker-based reports provided valuable insights, guiding further optimization strategies.